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ForwardPhysicians Spreading the (Healthy) Word: Using Social Media to Engage and Inform
Pricing
ISMS members: Free
Non-ISMS members: $75.00
Course Description
Finding ways to effectively engage and educate patients about factors that affect their individual health and the health of the community is among the many challenges physicians face. Increasingly physicians are turning to social media as vehicle through which to influence patients and spread important health concepts beyond the confines of a clinical setting.
Learning Objectives
At the conclusion of this learning activity, participants will be able to:
- Explain reasons why social media can be a good source of health information for patients and the public
- Identify the most important considerations when starting to build a social media presence
- Describe strategies for managing and combatting health-related disinformation through your social media presence
Target Audience
ISMS members and their staffs
Disclosure
There are no relevant financial relationships with ACCME-defined commercial interests for anyone who was in control of the content of this activity.
CME information
The Illinois State Medical Society is accredited by the ACCME to provide continuing medical education for physicians.
The Illinois State Medical Society designates this enduring material for a maximum of 1.00 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
The Illinois Nurse Practice Act rules deem CME credit provided by approved sponsors as acceptable to fulfill nursing continuing education requirements for licensure. Nurses may claim one contact hour per unit of CME in the state of Illinois.
Additional information
The recommendations contained in this resource are not intended to define conduct that is appropriate in every case, should not be considered as establishing any standard of care, and do not constitute legal advice. Physicians, clinicians and healthcare providers should take care to ensure that all care rendered reflects the best clinical judgment and complies with the laws and regulations of the state or location at which the care was provided.
Zachary Rubin, MD
Dr. Rubin is an allergist at Oak Brook Allergists in the western suburbs of Chicago. Outside of his clinical practice, he teaches the public about the field of allergy through social media and has over 1.5 million followers across TikTok, Instagram, YouTube, Facebook and Twitter/X.
He serves on the American College of Allergy, Asthma & Immunology’s social media subcommittee and encourages other allergists to educate on social media. He has been featured in several news outlets, including the Washington Post, New York Times, NBC News, The Today Show, New York Post, USA Today, Bloomberg News, ABC7 Chicago, and The Atlantic.
Available Credit
- 1.00 AMA PRA Category 1 Credits™
This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of the Illinois State Medical Society and ISMIE Mutual Insurance Company. The Illinois State Medical Society is accredited by the ACCME to provide continuing medical education for physicians.
The Illinois State Medical Society designates this enduring material for a maximum of 1.00 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
- 1.00 Participation Credit